Energizing the Industry: The power of direct selling business models

Just the phrase “energy deregulation” is enough to make the average consumer’s head spin. In the simplest terms, for energy customers it means a choice in energy providers. Usually, though, consumers are filled with questions about this process: How is this possible? If I switch, will my lights stay on? Who will take care of me in a power outage? How many bills will I have to pay? Why not just stay with my same, reliable company?

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