Writing articles about your topic of interest to generate traffic and sending them out to article directories, other websites, and eZines to publish is an almost ideal way to gain free advertising. I really can’t recommend it enough for long-term link building campaigns. All you need is time & writing skills for this self-compounding method to make your website one of the most respected and authoritative sites on the net.
I realize that this method has been out in the open and even done to death over the last few years, however I find that a lot of people who have tried Article Marketing quickly give it up before seeing any success.
It seems that everyone sets out writing articles, no matter if they do it themselves or pay someone to do it for them, by submitting one or two articles to the top article sites out there , and then stop because they didn't see any results , not good dont stop it takes time, so pick up a good e-book on article marketing study it and keep at. Thats my quick tip of the week for generating traffic.
My friend Darren Olander has just released his first free video presentation that will teach you how to write e-mails that demand attention and pull in the most cash.
It only takes one time to learn these techniques and you will be pumping out killer e-mail promos every time youwrite and improve your results by leaps and bounds!
Plus, you can avoid the most common mistakes people make when writing their e-mail (or maybe you are already making them?)...
P.S. If you send ANY e-mails online at all, you need this... even just one new technique could greatly increase your results! Check it out Now!
You are excited! You just started up your networking business and you are ready to launch your business to the world by purchasing a list of leads of people that are hopefully just as excited about a life without financial woes and time freedom as you are and then it hits you�$4.00 a lead. Ouch!
You quickly calculate that it will cost you $400 to hopefully be able to talk to 100 people about your business. Ouch again! Are these $4.00 leads worth the price? This is where the age-old debate of quality versus quantity begins.
Any industry veteran will tell you, the secret to being successful in networking is not selling people on your opportunity, rather it is sorting through enough people to find those right people for your opportunity. It is quite simple really. The more people you talk to, the more people you will find that are right for your business.
This is especially important when you are first starting out. It takes time, practice, and patience to earn the confidence that will be necessary to increase the number of people that are attracted to you.
Yes, I said attracted to you. Most often a prospect will be willing to join your company because they have connected with you and feel that you are the one that can help them become successful.
However, unless you are natural born leader with an instant knack for the phone, you might have to stumble through a few hundred calls before you get enough practice with your script to come across as confident and comfortable.
So what is the solution? Most likely, these same leads that are being sold for $4.00 as a live lead or phone interviewed lead will be sold again as an aged lead for a fraction of the cost. If you look around you�ll see them called aged leads, 7-14 day old, etc. Yes they have been contacted once, twice, or more, before you receive them, however for the fraction of the cost they can fit into anyone�s budget.
There are two main things you need to keep in mind:
1) Not every opportunity is right for everyone.
2) Not everyone is as charming as you!
Even if other people have called these leads before you, the opportunities they are representing may not have been a right fit for them. Or perhaps they may not have felt comfortable with the other people. When you first chose the company you are with now, did you look around first to see what your options were before joining?
Most prospects will often want to evaluate different opportunities before making their life changing decision.
So are $4.00 leads worth it? Absolutely! But only after you are ready for them, so you can make the best of them. But until then, why not start off with a lead that began as a high quality or premium lead that is aged slightly so that you can purchase substantially more. Remember, it�s about finding quality people, and the more people you talk to, the more quickly you will find them. The right people will be receptive to you, whether they filled out a form today, or a week ago.
As you get more experience and practice. Start combining the higher quality or fresher leads with your aged leads to experience both. You will figure out what balance of leads will work best for you and your budget.
Parting Tip: As you get better, your leads will get better, regardless of the age or quality of the lead.
Fresh Leads Versus Aged Leads- The Verdict Is Still Out
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think abou tit: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is down load it from a website, and presto! It's on your computer,ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant site sthat will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose,and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook.You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order,eliminating the need for storage and inventory. By this method, you can gauge the sale ablity of youre book, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation,and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or int oaudio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
Writing articles about your topic of interest to generate traffic and sending them out to article directories, other websites, and eZines to publish is an almost ideal way to gain free advertising. I really can’t recommend it enough for long-term link building campaigns. All you need is time & writing skills for this self-compounding method to make your website one of the most respected and authoritative sites on the net.
